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Welcome to the Knowledge Base: Your Marketing Guide for Local Growth
Estimated Read Time: 4 minutes (Save this post — it’s your roadmap for using this resource effectively.) 1. Marketing shouldn’t feel like guesswork. If you’ve ever found yourself asking questions like “Where should I even start with marketing?” or “How do I know if my efforts are working?” — you’re in the right place. The Equity Digital Knowledge Base was built to make marketing make sense again for local business owners. It’s not about industry jargon or trendy buzzword
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Nov 43 min read
What Is a Marketing Strategy — and Why Does My Local Business Need One?
Estimated Read Time: 6 minutes (Save this post — it’s your blueprint for building clarity before creativity.) 1. Let’s start with the truth: most local businesses don’t have a marketing strategy. They have marketing activity. Posts go up, flyers go out, maybe an ad runs here and there — but there’s no unified plan connecting it all. According to HubSpot’s 2024 Local Marketing Report , 47% of local businesses say their biggest challenge is “not knowing which marketing efforts
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Oct 31
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