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Welcome to the Knowledge Base: Your Marketing Guide for Local Growth
Estimated Read Time: 4 minutes (Save this post — it’s your roadmap for using this resource effectively.) 1. Marketing shouldn’t feel like guesswork. If you’ve ever found yourself asking questions like “Where should I even start with marketing?” or “How do I know if my efforts are working?” — you’re in the right place. The Equity Digital Knowledge Base was built to make marketing make sense again for local business owners. It’s not about industry jargon or trendy buzzword
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Nov 43 min read
Cost & Transparency
Discover what marketing really costs for local businesses. Compare budgets, pricing, and services with data-driven insights and transparent guidance.
DIY vs. Pro: When to Call in a Marketing Expert (and When to Save Your Budget)
Running a small business comes with countless decisions—and your marketing strategy is one of the most crucial. With countless tools and resources at your fingertips, it’s tempting to handle marketing on your own. But when does it make sense to DIY, and when should you call in a pro? Let’s break it down. When DIY Makes Sense Your Budget Is Tight If you’re just starting and every dollar counts, DIY marketing might be your best option. Free tools like Canva for design, Mailchi
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Jan 10
10 Things to Know Before You Say “Yes” to a Marketing Company
Hiring a marketing company can be a big step for your business. It’s like choosing a partner who understands your vision, supports your goals, and helps you succeed. Before you make the commitment, here are some entertaining yet essential things you should know to ensure a great fit! Know Your Goals Before you start looking, be clear on what you want to achieve. Is it more brand awareness, increased sales, or a stronger online presence? Knowing your goals helps you find a ma
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Jun 30, 2024
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