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Welcome to the Knowledge Base: Your Marketing Guide for Local Growth
Estimated Read Time: 4 minutes (Save this post — it’s your roadmap for using this resource effectively.) 1. Marketing shouldn’t feel like guesswork. If you’ve ever found yourself asking questions like “Where should I even start with marketing?” or “How do I know if my efforts are working?” — you’re in the right place. The Equity Digital Knowledge Base was built to make marketing make sense again for local business owners. It’s not about industry jargon or trendy buzzword
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Nov 43 min read
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What Should a Marketing Strategy Include?
Estimated Read Time: 6 minutes A marketing strategy should include six key components: market research, audience definition, positioning, marketing channels, content plan, and performance measurement. Together, these elements help local businesses stay visible, consistent, and effective in reaching their community. When local businesses say, “We tried marketing, but it didn’t work,” it’s usually not the effort — it’s the missing structure. A marketing strategy is more than
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3 days ago
Welcome to the Knowledge Base: Your Marketing Guide for Local Growth
Estimated Read Time: 4 minutes (Save this post — it’s your roadmap for using this resource effectively.) 1. Marketing shouldn’t feel like guesswork. If you’ve ever found yourself asking questions like “Where should I even start with marketing?” or “How do I know if my efforts are working?” — you’re in the right place. The Equity Digital Knowledge Base was built to make marketing make sense again for local business owners. It’s not about industry jargon or trendy buzzword
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Nov 4
What Is a Marketing Strategy — and Why Does My Local Business Need One?
Estimated Read Time: 6 minutes (Save this post — it’s your blueprint for building clarity before creativity.) 1. Let’s start with the truth: most local businesses don’t have a marketing strategy. They have marketing activity. Posts go up, flyers go out, maybe an ad runs here and there — but there’s no unified plan connecting it all. According to HubSpot’s 2024 Local Marketing Report , 47% of local businesses say their biggest challenge is “not knowing which marketing efforts
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Oct 31
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