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Welcome to the Knowledge Base: Your Marketing Guide for Local Growth
Estimated Read Time: 4 minutes (Save this post — it’s your roadmap for using this resource effectively.) 1. Marketing shouldn’t feel like guesswork. If you’ve ever found yourself asking questions like “Where should I even start with marketing?” or “How do I know if my efforts are working?” — you’re in the right place. The Equity Digital Knowledge Base was built to make marketing make sense again for local business owners. It’s not about industry jargon or trendy buzzword
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Nov 43 min read
Marketing Foundations
Learn the basics of marketing strategy, planning, and visibility for local businesses. Build clarity before creativity with simple, proven frameworks.
What Should a Marketing Strategy Include?
Estimated Read Time: 6 minutes A marketing strategy should include six key components: market research, audience definition, positioning, marketing channels, content plan, and performance measurement. Together, these elements help local businesses stay visible, consistent, and effective in reaching their community. When local businesses say, “We tried marketing, but it didn’t work,” it’s usually not the effort — it’s the missing structure. A marketing strategy is more than
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1 day ago
What Is a Marketing Strategy — and Why Does My Local Business Need One?
Estimated Read Time: 6 minutes (Save this post — it’s your blueprint for building clarity before creativity.) 1. Let’s start with the truth: most local businesses don’t have a marketing strategy. They have marketing activity. Posts go up, flyers go out, maybe an ad runs here and there — but there’s no unified plan connecting it all. According to HubSpot’s 2024 Local Marketing Report , 47% of local businesses say their biggest challenge is “not knowing which marketing efforts
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Oct 31
How to Build a Comprehensive Online Marketing Plan
Creating a successful online marketing plan is essential for any business aiming to grow its presence and reach customers effectively. A well-structured plan helps you focus your efforts, allocate resources wisely, and measure your progress. This guide will walk you through the key steps to build a comprehensive online marketing plan that drives results. Understanding the Basics of Online Marketing Before diving into the specifics, it’s important to understand what online mar
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Sep 15
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