Estimated Read Time:  4 minutes (Save this post — it’s your roadmap for using this resource effectively.) 1. Marketing shouldn’t feel like guesswork. If you’ve ever found yourself asking questions like “Where should I even start with marketing?”  or “How do I know if my efforts are working?”  — you’re in the right place. The Equity Digital Knowledge Base  was built to make marketing make sense again  for local business owners. It’s not about industry jargon or trendy buzzword